Growth Log

When thinking about growing your service, it’s easy to assume that Acquisition—getting new users—should come first. But here’s the truth: Retention is where real growth begins. If your service doesn’t retain users, no amount of marketing or ad spend will matter. It’s like trying to fill a leaky bucket—new users will come in, but they’ll quickly leave.Before you pour resources into acquiring new ..

At first, you might think all users follow the same funnel, moving step by step toward conversion. But in reality, that’s rarely true. Different users often take different paths, and that’s why segmenting your audience is so important. By breaking down your data into smaller, meaningful groups, you can uncover valuable insights and craft strategies tailored to each group.What is Cohort Analysis?..

You’ve built your funnel, analyzed the data, and identified problem areas. Now comes the important part—funnel optimization. Let’s explore actionable strategies to reduce drop-offs and drive more users to complete their journey, using examples from the Google Merchandise Store and other well-known platforms like Coupang.1. Increase User TrafficThe easiest way to boost conversions is by increasin..

Funnel analysis is a powerful method to see if users are navigating your site as intended. It breaks down the user journey from the first touchpoint to the final goal, allowing you to identify potential drop-off points. Let’s explore how to analyze the funnel for the Google Merchandise Store and understand how users progress toward making a purchase.Preparing for Funnel Analysis: Mapping the Use..

Ever wonder why most users don’t convert immediately? It’s because conversions often require multiple touchpoints, not a single interaction. This is where the Marketing Funnel comes into play.The funnel breaks down the user journey into three essential stages:Awareness – Users discover your service.Consideration – Users weigh their options.Conversion – Users take the desired action.Why Do Users ..

Are you ready to optimize your service’s performance?Let’s explore how Google Analytics can bring the AARRR framework—Acquisition, Activation, Retention, Revenue, and Referral—to life. These five stages are the key to understanding your user journey and driving growth. 1. Acquisition: Attracting New UsersThis is where your marketing efforts shine. GA allows you to analyze traffic sources and see..